Hey guys!!!
I am so excited to show you the music video this has been a lot of work and so much fun, In fact, I've learned so much while filming and editing this video. thank you so much for following me on this journey!
so without further due here is the music video
I also want to link down the insta so you guys can check it out!
https://www.instagram.com/jacuzzi.2021/
xoxo
-Paola
Working on this
project was harder than I thought there were up and downs to it as well as
moments that felt impossible. This project challenged me as a
director and media studies student, throughout everything I learned it felt as
if there was more to add to it.
The genre of
Reggaeton is starting to grow among people at first it only was listened to in
South American but now one can see people in the U.S. listening to this type of
genre of music. Before it was even listened in South America
reggaeton was not a music genre widely known, people thought it was vulgar
since it contains topics such as drugs, sex, and violence this genre challenges
the way reggaeton music videos are commonly shot. This means setting and the
mise-en-scene, most reggaeton music videos go over the top with setting and
mise-en-scene.
The common things
seen are a cool sports car, a huge crew, a specific setting, and different
costume design throughout the video my music video does the opposite of all
that. Originally the music video was supposed to have all the main items a
reggaeton music video has, but the plan changed rather than having the elements
that any reggaeton music video had I thought it would be good to switch things
up and because it is on a budget having over the top items were not much of an
option. So, what I changed was the focus on the setting and the artist. Rather
than stay in one specific location for all the music video, we moved locations
that were more isolated to bring focus to the artist and the setting only.
Rather than have a huge crew we focused on the promotional part of the artist
only.
The focus was to
have the audience connect with the artist one on one rather than see all these
people around him or have a setting that overpowers him. I wanted to create a
connection between artist and audience in which it is only him being himself
singing to his song, this did not seem easy at first, trying to find a way for
the audience to engage with the artist as well as form a connection was hard.
There is one thing that connected him to his audience and it was his music
which was not only written in Spanish but also in English allowing both a
Hispanic and English audience to listen to his music. The audience that is
targeted is teens, creating a connection with this audience was done through
social media. The post on the album's Instagram allows the audience to get an
inside look at the artist's life and his process of album making. On Instagram
I filmed an interview with Loiro, this gives the
audience an inside look at his thought process on the album, and his single 305
the audience can engage and have a personal feel of what he wanted his album to
represent.
Loiro’s music
shows how reggaeton is not only about drugs and violence but also about topics
such as romance and things one likes. The music video along with the social
media shows that Loiro is a free spirit artist who just wants to have fun
making music, his songs and new album are all about things he loves and having
fun with his crew making music. Trying to match a music video with the energy
he gives up in his music was the challenging part, his music was about the
affection of a girl and having feelings for her, at first I thought and planned
a storyline for the music video but listening to the song and seeing that it
was his first single coming out I chose to make it promotional, the single will
be the opening to the album as a way to present it so the audience can look forward
to more music just like it.
Loiro’s music might
not show the problems in Latin America but it shows the good parts of the music
coming from Latin America, the parts most people don’t see which is the strong topics
such as love and singing about things people like. Reggaeton music is used a
form for artist to express themselves which is what this album is about. Which is also what his Instagram expresses him
expressing his passion for music and becoming an artist.
Loiro’s brand was
not very explanatory at the beginning with all his music, yet at the same time
while listening to his album tracks and his single I’ve realized that the brand
is about music that others can enjoy and have fun with, his form of reggaeton
is not about drugs or violence but rather about some romantic songs and the fun
of making the album. The setting is what shows his branding, the outside
filming and the scenery is just him having fun filming around his surroundings
and showing the fun he is having with his music. Creating the digipak was also
a challenge trying to make it the same theme and idea of the album. Creating a
brand of Loiro so his audience can look forward to his new album and have an
idea of what its all about.
The music video
also relies on old film editing, without giving out too much the album itself would
feel like listening to a radio station I wanted to match that theme and make
the music video somewhat like that. I used an old VHS filter for the intro of
the music video and certain parts add to that old look, relaying on editing was
a big part of my project, wanted to at least measure up to other reggaeton
music videos.
this project has
been a challenge but not impossible, I’ve was able to research about reggaeton
and apply it to the project allowing the audience to connect with the artist and
create a brand of himself as a reggaeton artist presenting his new album and
music to look forward too.
Hey Guys!!!
So here is my Digipak for the project, for those of you who don't know a Digipak is similar to a CD cover but a bit more environmentally friendly. I will be showing you my front and back fo the DigiPak and the inside as well as what the disk would look like
Hey guys!
I spent most of my Tuesday at Loiro's house editing and working on the album in fact I did a little interview with him si he can talk to us about the album!!! Hope you like it!
xoxo
-Paola
Hey Guys!!!
Soooooo..
we actually had a pretty cool photo shoot for Loiro in order to promote the 305 music Video as well as show his fire fit for the music video. I thought this photo shoot would be a pretty cool way for fans to connect more with him as a person. I am stoke to show you the pics so here they are
xoxo
-Paola
Hey Guys!!!!!!
This portion of the blog will be me showing you a Lil behind the scenes of 305 by Loiro. But before that here is a picture of the behind the scenes
Hey Guys!!!
I am most proud to present to you Loiro's Insta page
we named it Jacuzzi.2021 hence the name of the album and I kid you not I am so excited about all the post we are about to make We finished a photoshoot for Loiro and filmed a little behind the scenes of the music video which I'll show you next week but on my next post I will show you the behind the scenes!
Hey guys!
So, I wanted to post some clips of the filming here because I had done some edits on it. Unfortunately, I lost all the footage what do I mean by this? well here is the story
I was editing and usually, I put everything on a separate hard drive because my computer tends to break on me and loses files, so while I was editing I had to go out for a few minutes which ended up being hours. I thought that nothing would go wrong since my files were uploading to the hard drive and that where the problems began. I came back to the notice that there's a bug on my computer which forced a restart and shutdown completely once it stopped restarting I could not find any information or file on my computer and I mean EVERYTHING! not even school files. I thought it had safe to my hard drive but unfortunately, it did not. I did not, nowhere is where the problems truly began, I looked for my sd card to redownload the files thinking it would be no problem but how wrong I was, turns out that I can't find my SD card. No matter where I look for it it's nowhere to be found which makes no sense since I put it back inside its case
Hey guys!
So, as part of my project is the Social media component, after a lot of thinking I decided to use Instagram as the social media to promote the music video as well as promote the album. Insta is an app that everyone uses especially teens which the audience we want to reach. By using Insta we can reach a wider audience by adding the post of the behind-the-scenes as well as continuously promote the album and giving a sneak peek of the new song that is first being released.
The structure:
The structure that I want to show for the page is to create the Instagram profile the name of the album that he is releasing, as well as linking his Spotify, Apple Music, and his Instagram Profile. The first thing I want to post is pictures of him in his "home studio" creating the song, the next day following with a sneak peek of the album cover with an explanation of the art behind the album cover. I also want the Artist himself to create a video promoting and releasing the release dates for the album and the single.
One of the things that is essential is a small trailer of the behind the scenes which allows the followers to see the process behind his work and that this is something he is clearly passionate about.
Then pictures of the photoshoot, throughout Instagram will be him talking and promoting his music video.
This is just a small structure I want to do for Social Media which allows me to have an idea of how it would look
xoxo
-Paola
Hey Guys!
I wanted to give you a little idea of what equipment we are using to film our music video, I am using a camera, my phone, and a few tripods.
Camera:
The camera I have is from the brand Olympus, this camera films in 4k which makes it great for filming the music video, it focuses really well and the quality is obviously amazing. This is the camera I will be using for the music video as well as for the photoshoot we will be having which I will make a post about that.
Hey guyss!!
So I already started filming and before I show you some of the behind the scene I wanted to first talk about the place we are filming. As mentioned before the genre of my Artist is reggeaton so I wanted a place that gave of the vibes of a reggaeton music video. Usually, those places are in a cool setting where it has cool light-up buildings and s beautiful scenery I wanted to imitate that, since I live in Florida there really aren't that many places that caught my attention especially when we are in a pandemic and there's a budget. I did eventually find a place, the Hard Rock Guitar is one of the places that has brought the teen interest in fact many Teens have gone there to take really cute and cool pictures so we chose this place, I think it fits the first song released and the vibe that I'm trying to have the artist portray.
Hey guys!
So, here is the thing I've been doing some research about music videos and I have pretty much an idea of how the music video should go but the location is not the best since Miami is very busy especially at night so I would have to change it and since Spring Break is here that means that it's going to be packed so I'm stuck on places I could film I do have one place that might work. But I am not sure about it I would have to talk to Loiro about it but I was thinking of filming around the parking lot of the Hard Rock Guitar I feel that scenery would be really good for the music video so I will talk to Loiro and keep you guys updated.
xoxo
-Paola
Hey guys!
today I had a call with Loiro and we went over a few things, with Spring Break around the corner we have to get a lot done such as filming the music video. here is the notes I took during our call
Music video:
Filming days
Days: March 26 and 28
Ideas:
Night filming
Parking lot at night
Driving around the parking lot
Other people background ppl
Shots:
Droid from the parking lot
Miami
Filming through the streets (driving through the streets)
Traffic
Driving down the parking lot
Singing on top of the car, sitting
People wearing merch (maybe????)
Release day: Summer
Props
Cars (sports cars)
Promotional
Photoshoot
Social
insta (new insta)
Tiktok ( post videos with
Website
Youtube
Merch look:
Black bucket hats
Duck
White
Websites with merch
these are a few things we talked about I am going to start filming on the weekend since I'm away for most of Spring Break so I am excited to show you the behind-the-scenes!!!
xoxo
-Paola
Hey guys!
We had group meetings on Wednesday the 17th which seriously helped a lot with the process of my music production. I showed the newest logos to my group which I will show you in a bit and had them choose between different logos. These meetings were really helpful because I was able to get some feedback and give my progress to my classmates. I actually got some music video ideas that help me with creating my own music video. I got feedback on the logo, and how I should approach the project.
Hey guys!
so this is just a small post letting you know the meeting I have coming up with my class and with Loiro. On Tuesday we will be talking about what days we can film the music video as well as create an album cover for his new album. I have a group meeting on Monday 15 and I will be getting some feedback from my peers I will also be scheduling a time for a photoshoot and going over the marketing plan with my teacher I will give you an updated calendar soon! wish me luck!
xoxo
-Paola
Hey guysss!
So as I promised I will show you the logos I have created! I will be only showing you two logos because my computer had a crash in the morning so everything I did got lost so now I have to recreate the logos 😠I am very upset about this, fortunately, Two logos were saved!! so I'll be showing these so I hope you like them!
hello guys!
so the last post I showed you the logo design I was working on, now I want to show you some of the fonts I was thinking of using I wanted it to be something that fits with the look of the logo so here are some options.
xoxo
-Paola
Hey guys!
I started working on the logo for Loiro and he doesn't have a logo at all so I got so excited to create it, let me tell you that it was not easy. thinking of what kind of logo I want to represent him made it even harder, I wanted something that represents his music and him as an artist. his albums and EP's are usually dark-colored but the songs are upbeat and Loiro is a very upbeat person so I wanted to make a logo that matched that vibe. Unfortunately, it took me a few days but I do think I know what logo fits him the most. so his artist name "Loiro means blonde in Portuguese and that just happens to be the color he likes so I decided to make a logo that matched with his name.
Before I show you the logo I want to show you the process of making it, I used procreate and Canva to make his logo. In procreate, I sketched the design for the logo it took a long time but I got it in the end.
Hiiii Guysss!!!!!!!
so I've been working on some logos for Loiro since he didn't have one and before I showed it to you (Which is going to be on my next post) I wanted to talk about the different logos I got inspiration from. Logos are very important for an artist since it's the way they are identified, some of the artists I got inspired from are J Balvin, Bad Bunny, Ozuna, and Sech.
Bad Bunny:
The Reggaeton genre was originated in Panama and became popular in Puerto Rico. Now, Reggaeton is accepted globally within other places. This genre is a mix of hip-hop as well as Caribbean music, one would say that the sound of Reggaeton is very similar to Spanish reggae, it wasn't until the 1990s that it became popular. The start of Reggaeton was dominated by male artists now female artists can be seen within this genre. Some popular Reggaeton artists include Bad Bunny, J Balvin, Karol G, Yandel, and Daddy Yankee.
Reggaeton was not popular at all and it was only seen in informal venues and some channels, most people referred to this genre as "underground" music. The first-ever reggaeton is 'riddims' by DJ Playero and DJ Nelson, this song became highly successful because it was a combination of hip-hop music and Latin American music. This music genre was an unknown outlet in which young artists could express themselves. this genre of music expresses topics such as drugs, poverty, sex, violence, and love some songs with these topics include 'Siente el Boom,' 'Verano Azul' and 'NI BIEN NI MAL' this genre was very popular among the youth yet just like any music it received a lot of criticism. Now, Reggaeton is a genre listened to by a lot of people the most popular artist rising is Bad Bunny with his newest single 'Dakiti' which received 53.2 million views.
Juan Carlos Ozuna Rosado also known as Ozuna is a popular Regageton singer from Puerto Rico, his music style and composition are a form to encourage people to follow their dreams and tries to avoid prophanity in his music. Some of his hits are from his two albums 'Odisea' and 'Aura' he has also sang some songs along with artists such as Wisin, Chris Jeday, De la ghetto, and Annuel.
xoxo
-Paola
