Hey guys!!!
I am so excited to show you the music video this has been a lot of work and so much fun, In fact, I've learned so much while filming and editing this video. thank you so much for following me on this journey!
so without further due here is the music video
I also want to link down the insta so you guys can check it out!
https://www.instagram.com/jacuzzi.2021/
xoxo
-Paola
Working on this
project was harder than I thought there were up and downs to it as well as
moments that felt impossible. This project challenged me as a
director and media studies student, throughout everything I learned it felt as
if there was more to add to it.
The genre of
Reggaeton is starting to grow among people at first it only was listened to in
South American but now one can see people in the U.S. listening to this type of
genre of music. Before it was even listened in South America
reggaeton was not a music genre widely known, people thought it was vulgar
since it contains topics such as drugs, sex, and violence this genre challenges
the way reggaeton music videos are commonly shot. This means setting and the
mise-en-scene, most reggaeton music videos go over the top with setting and
mise-en-scene.
The common things
seen are a cool sports car, a huge crew, a specific setting, and different
costume design throughout the video my music video does the opposite of all
that. Originally the music video was supposed to have all the main items a
reggaeton music video has, but the plan changed rather than having the elements
that any reggaeton music video had I thought it would be good to switch things
up and because it is on a budget having over the top items were not much of an
option. So, what I changed was the focus on the setting and the artist. Rather
than stay in one specific location for all the music video, we moved locations
that were more isolated to bring focus to the artist and the setting only.
Rather than have a huge crew we focused on the promotional part of the artist
only.
The focus was to
have the audience connect with the artist one on one rather than see all these
people around him or have a setting that overpowers him. I wanted to create a
connection between artist and audience in which it is only him being himself
singing to his song, this did not seem easy at first, trying to find a way for
the audience to engage with the artist as well as form a connection was hard.
There is one thing that connected him to his audience and it was his music
which was not only written in Spanish but also in English allowing both a
Hispanic and English audience to listen to his music. The audience that is
targeted is teens, creating a connection with this audience was done through
social media. The post on the album's Instagram allows the audience to get an
inside look at the artist's life and his process of album making. On Instagram
I filmed an interview with Loiro, this gives the
audience an inside look at his thought process on the album, and his single 305
the audience can engage and have a personal feel of what he wanted his album to
represent.
Loiro’s music
shows how reggaeton is not only about drugs and violence but also about topics
such as romance and things one likes. The music video along with the social
media shows that Loiro is a free spirit artist who just wants to have fun
making music, his songs and new album are all about things he loves and having
fun with his crew making music. Trying to match a music video with the energy
he gives up in his music was the challenging part, his music was about the
affection of a girl and having feelings for her, at first I thought and planned
a storyline for the music video but listening to the song and seeing that it
was his first single coming out I chose to make it promotional, the single will
be the opening to the album as a way to present it so the audience can look forward
to more music just like it.
Loiro’s music might
not show the problems in Latin America but it shows the good parts of the music
coming from Latin America, the parts most people don’t see which is the strong topics
such as love and singing about things people like. Reggaeton music is used a
form for artist to express themselves which is what this album is about. Which is also what his Instagram expresses him
expressing his passion for music and becoming an artist.
Loiro’s brand was
not very explanatory at the beginning with all his music, yet at the same time
while listening to his album tracks and his single I’ve realized that the brand
is about music that others can enjoy and have fun with, his form of reggaeton
is not about drugs or violence but rather about some romantic songs and the fun
of making the album. The setting is what shows his branding, the outside
filming and the scenery is just him having fun filming around his surroundings
and showing the fun he is having with his music. Creating the digipak was also
a challenge trying to make it the same theme and idea of the album. Creating a
brand of Loiro so his audience can look forward to his new album and have an
idea of what its all about.
The music video
also relies on old film editing, without giving out too much the album itself would
feel like listening to a radio station I wanted to match that theme and make
the music video somewhat like that. I used an old VHS filter for the intro of
the music video and certain parts add to that old look, relaying on editing was
a big part of my project, wanted to at least measure up to other reggaeton
music videos.
this project has
been a challenge but not impossible, I’ve was able to research about reggaeton
and apply it to the project allowing the audience to connect with the artist and
create a brand of himself as a reggaeton artist presenting his new album and
music to look forward too.
Hey Guys!!!
So here is my Digipak for the project, for those of you who don't know a Digipak is similar to a CD cover but a bit more environmentally friendly. I will be showing you my front and back fo the DigiPak and the inside as well as what the disk would look like
Hey guys!
I spent most of my Tuesday at Loiro's house editing and working on the album in fact I did a little interview with him si he can talk to us about the album!!! Hope you like it!
xoxo
-Paola
Hey Guys!!!
Soooooo..
we actually had a pretty cool photo shoot for Loiro in order to promote the 305 music Video as well as show his fire fit for the music video. I thought this photo shoot would be a pretty cool way for fans to connect more with him as a person. I am stoke to show you the pics so here they are
xoxo
-Paola
Hey Guys!!!!!!
This portion of the blog will be me showing you a Lil behind the scenes of 305 by Loiro. But before that here is a picture of the behind the scenes
Hey Guys!!!
I am most proud to present to you Loiro's Insta page
we named it Jacuzzi.2021 hence the name of the album and I kid you not I am so excited about all the post we are about to make We finished a photoshoot for Loiro and filmed a little behind the scenes of the music video which I'll show you next week but on my next post I will show you the behind the scenes!
